By: Cristina N. Hyde, JD

This summer, unlike most others, the majority of us have passed our time indoors adapting to a socially distant lifestyle.  Because we’ve had more time on our hands, many of us have also been catching up on our reading.  With this in mind, Campanella Law Office would like to share some quick thoughts on our favorite business and business-related books.

We’ve selected the following titles not only because we think you will enjoy them, but also because we strongly believe that reading different points-of-view is an infallible way to broaden our own perspective and add to our knowledge base.  Who doesn’t need a few new ideas on occasion?

Books that have either directly or indirectly helped us to improve our businesses are:

• Raving Fans: A Revolutionary Approach To Customer Service (Author: Ken Blanchard)

This book is recommended by our Of Counsel in the area of general commercial litigation and complex transactions, Jason Santarcangelo, Esq.  First read when he was fresh out of college in a post-graduate fellowship, Mr. Santarcangelo felt it was an easy read that really hit home.  His main takeaway from this book was to have a plan and always take care of your customer.

• Who Moved My Cheese? (Author: Spencer Johnson, M.D.)

Recommended by our Of Counsel in the area of personal injury and commercial litigation, Mark R. Faro, Esq., Who Moved the Cheese? is a classic business book.  Mr. Faro first read this book many years ago when he was working in a managerial position; prior to his life in law.  Written in the style of a parable, Mr. Faro summarizes this title as,”underscoring the need to confront change and not be complacent; excellent advice for a business of any size”.

• Traction: Get a Grip On Your Business (Author: Gino Wickman)

Our estate planning and asset protection specialist, Neel Shah, Esq., recommends this straightforward and practical guide for business.  According to Mr. Shah, while there are many great business books that are either theoretical or focus on only one aspect of business, this book puts it all together in a way that can be implemented.

• The Alchemist (Author: Paulo Coelho)

Also recommended by Mr. Shah, this modern classic is not a business book, but a novel about life, life’s journey, goals and dreams.  Mr. Shah believes that the simple yet important message contained within this text has affected him through many phases of his life and that this book is worthy of reading over and over again.

• Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business (Author: David Avrin)

This recommendation comes from our Principal attorney, Gina L. Campanella, Esq., FACHE.  Ms. Campanella strongly believes in the importance of branding and intuitive marketing in business.  Avrin’s book provides an excellent overview of how your best marketing approach is to focus less on how to be competitive and more on how to be genuine in your business, provide value to all of your customers and clients, and to focus on truly providing the best service and/or product you can.

• Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones (Author:  James Clear)

This book educates about creating small positive changes that ultimately lead to desired results.  While not a book specifically about business, I personally found this book helpful when I was struggling this past March, like many others, to be efficient and remain focused despite having to work from home and find the time to support virtual school for my children.  The advice provided in this text regarding habit formation and creating a system of continuous small improvements is both practical and doable.

Whatever your vision for your business might be, we hope that both the direct and abstract concepts contained in these recommendations help to motivate and to inspire you to reach those goals.